All-New Sporty, Fuel Efficient Toyota Prius Expected in January 2023

• Sporty New Design with Sleek Silhouette, Larger Wheels and Modern Interior • Most Fuel-Efficient Prius Ever with up to 57 MPG Combined Manufacturer Rating • More Powerful Hybrid System Delivers 60% More Horsepower with up to 196hp • Toyota Safety Sense 3.0 System Standard • Upgraded Electronic On-Demand All-Wheel Drive Available • Toyota Audio Multimedia Standard with Available 12.3-inch Touchscreen

TOYOTA USA (The HQ News)  – Toyota is all set to launch its most sought hybrid car the Prius 2023 model in January.

A completely transformed Prius with a sleek new exterior design, a re-imagined interior and an amped up hybrid powertrain, the new Prius 2023 is built for style, performance and efficiency. It is the hybrid reborn without any compromises.

This all-new 2023 Prius introduced with sporty style and a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear are proportionally balanced by available 19-inch wheels and the interior features a clean, modern design combined with high tech displays and ambient lighting. Altogether, it’s a progressive, sporty new Prius, that’s designed to inspire the senses.

With massive up gradation under the hood too the 2023 Prius comes with a larger 2.0L engine and a revised hybrid system that brings over 60% more combined system horsepower. For this new generation of Prius, output climbs to 196 net hp on AWD equipped models, increased from 121 hp in the prior generation, and 194 net hp on FWD equipped models, previously 121 hp. Maximum engine torque for this generation climbs nearly 16%, up from 120 to 139 lb.-ft. on all models. Torque on electric motor generator two, which drives the front wheels and regenerates the battery during braking, also increases by over 20% – climbing from 120 to 152 lb.-ft.

Prius though more powerful now but saves energy consumption – in FWD models, the LE grade offers up to a manufacturer estimated 57 MPG combined rating, the best-ever for a Prius and the most fuel-efficient hybrid in production for model year 2023. The XLE and Limited grades offer up to 52 MPG combined. The AWD equipped LE grade delivers up to a manufacturer estimate 54 MPG combined rating, with the XLE and Limited grades are capable of up to 49 MPG combined. The AWD system also receives power upgrades, with 50% more torque in the rear motor, moving from 41 to 62 lb.-ft., and 40 horsepower (previously 7 hp).

Toyota the world leader in automobile production has environment friendly approach to achieve carbon neutrality in which its Prius has been is an iconic player to move “beyond zero.” With nine hybrid models, soon to be 10 with the addition of the all-new Toyota Crown, two plug-in hybrid models, the new bZ4X battery electric vehicle and the zero-emission hydrogen fuel cell Mirai, Toyota offers 14 electrified vehicles for customers to choose from. As part of that lineup, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, symbolizing Toyota’s global effort to achieve carbon neutrality in its products, manufacturing and beyond.

As per the official website of Toyota the all-new 2023 Prius will be available in a choice of six colors, including Wind Chill Pearl (as in photo here), Cutting Edge, Guardian Gray, Midnight Black Metallic, Supersonic Red or Reservoir Blue.

The Suggested Retail Price by Toyota, excluding Dealer Processing and Handling, will start at $27,450 for the LE grade.